As summer comes to a close, we wanted to highlight and reflect on our Lollapalooza contest and the awesome Instagrammers who made it so great!
Without a doubt, Lollapalooza is the event of the season here in Chicago; thousands of fans gather to enjoy their favorite artists just down the street from 777 in Grant Park. This celebration of music, art and style goes hand in hand with our motto: "Live Artfully". At 777 South State, we ran an Instagram contest to find out how members of our community embody these words.
During the month of July, we asked Chicago to show us how they #LiveArtfully through a photo on Instagram. Along with bragging rights and some 777 South State swag, the winner would be awarded with two 4-day Lollapalooza passes.
Show us how you #LiveArtfully.
Our contestants certainly did not disappoint! We received entries from dancers, photographers, dog owners, painters, and overall lovers of Chicago who wanted the chance to hear their favorite artists live at Lollapalooza. This glimpse into both residents and non-residents' lives proves there are countless ways to live artfully.
All submissions were opened up to public for voting. Contestants were encouraged to share their entry with friends and family to get the most votes in hopes of winning the coveted 4-day passes. By using a vote system, we were able to generate even more buzz about our contest and 777 South State! Voting was neck and neck until closing and the winner was ultimately selected from 10 finalists by a panel of 777 team members. Our winner was chosen because she truly showed us how to live artfully at 777 South State and she and a friend had a great time at Lollapalooza 2018!
We'd like to give a huge thank you to all of our contestants and we look forward to our next photo contest! Check out some additional submissions below.