Flowers For Dreams
"To Live Artfully in the floral world means to take inspiration from our natural surroundings and apply it to our craft."
We asked our friends at Flowers For Dreams to tell us what Live Artfully means to them! Check out what they have to say about their booming business and how they give back to the communities they serve:
At Flowers for Dreams we aim to share the magic of flora with our communities throughout Chicago and Milwaukee. The simplest way we’ve been able to accomplish this is by donating 25% of our profits to a different charity partner every month. We approach our charitable relationships with the same understanding and support that inspires our flowers to thrive.
To Live Artfully in the floral world means to take inspiration from our natural surroundings and apply it to our craft. In the simplest way, using our sense of sight, smell, and touch. We pay close attention to the changing colors and textures of each season. We notice green tones transform into vibrant orange, then darkening into a crisp brown. Weaving these natural changes into our bouquets gives our arrangements their well-crafted designs.
As a floral designer, in order to truly Live Artfully, you must interact with these abstract ideas within your personal life. You'll find yourself experimenting with new ideas during your free time, continuously inspired by your day to day settings. This could be as simple as filling your home with live plants.
Nurturing the plant and watching it stretch toward the sunlight might inspire a new sprawling floral design. Noticing the cracks in a wooden desk or a brick wall may inspire an arrangement focused on negative space and weaving lines. Fascination by the city skyline can lead to an industrial concrete base and monochromatic shades of blue. The structure of a skyscraper can be portrayed by the linear stem of the delphinium flower.
Feeling empowered by your surroundings will take your ideas to new, heightened levels.
If it were not for the natural existence of foliage, flowers, and raw materials, our craft would be impossible. Natural beauty is a gift we have been given. Through our crafted arrangements, we return the favor every day by putting a smile on a customers face. Encouraging our customers to use their sense of sight, smell, and touch inspire them to have a fulfilled, artful day.
25% of profits go to charity.
Artist: Rightway Sighs | Ashley Stewack